Hair with a light of its own

This spring, our creative team started a new project with the aim of uniting light, nature, earth and colour in a single piece. The result: a series of campaigns full of life.

It all started with a very botanical idea: creating plants made of hair. But soon light appeared, and with it, form. The pieces took shape and expressiveness, and became characters with gesture, attitude and floral domes that now literally light up.

We are happy to present a project that plays with one of the metaphors that define us: your hair is the light that guides us.